5 Property Marketing Mistakes to Avoid in 2024 (and How to Fix Them)
5 Property Marketing Mistakes to Avoid in 2024 (and How to Fix Them)
If you have always wanted to sell your property, you may have noticed that other properties are getting offers while yours sits there without attention. You’ve put a sign post and maybe shared it on Facebook or Twitter, but weeks turn into months and no one is coming to make inquiries – not even a like on your Facebook ads.
If you’re experiencing similar scenarios, then the problem might be closer than you think. You might be making marketing mistakes that are stopping your property from getting attention. But you’re not alone. Many property owners are usually caught up in marketing mistakes that stall their progress.
As you read on, you’ll discover 5 marketing mistakes to avoid in 2024 and how to fix them.
Mistake One: Targeting the Wrong People
No matter how luxurious your property is, if you don’t get them in front of the right people you’re wasting effort. In an attempt to quickly sell off their property, many owners do not take the time to understand who their buyers are and what their needs are. This makes them use the wrong marketing strategy for the wrong people. For example, young couples seeking a new home will not be convinced by the same strategy as a retiree who loves luxury.
How to fix this mistake;
Analyze similar properties in your area and understand the demographics of people purchasing them. What are their needs, desires, and preferences? Understanding this allows you to shape your marketing to address their specific needs.
Mistake Two: Not Investing in Quality Photos
Use low-quality property photos at your own peril. This is 2024, and people are more receptive to quality visuals. First impression matters, and your property’s photo is the first introduction to any prospect. If you decide to DIY property photos, you may end up with blurry, poorly lit, and amateur photos that will make potential buyers scroll right past your property.
How to fix this
Invest in professional photography: It’s worth every penny! A skilled photographer will capture the best angles, lighting, and ambiance. A professional photographer will guide you on decluttering, depersonalizing, and staging your property in the best possible way. If you want to sell land, the photographer knows the best angles to capture to make it visually appealing to viewers.
Mistake Three: Pricing Yourself Off the Market
Setting the right price is as important as owning the property itself. Overprice, and your property risks languishing on the market. Underprice, and you leave money on the table.
How to set the right price:
Research similar properties in your area that have recently sold or rented. Compare their features, square footage, and location to yours. Explore creative solutions like rent-to-own agreements to attract potential buyers/tenants without sacrificing value.
Mistake Four: Not Promoting your Property Online
Just because you listed your property online doesn’t mean everybody knows about it. Repost frequently on Facebook, Twitter, Instagram, or anywhere your potential buyers/tenants are. Remember, marketing is about spreading the word, and any effort to do just that counts.
How to avoid this mistake:
Collaborate with agents in your area to gain access to their client base and benefit from their expertise. Host virtual tours or Q&A sessions to give potential buyers/tenants a chance to interact with you and the property in real-time. Additionally, run targeted ads to reach prospects based on demographics, interest, and online behavior.
Mistake Five: Providing Limited or Wrong Information
When marketing your property, withholding crucial information is your doom! Providing the address of your land’s location or the number of bedrooms in your apartment is not enough to convince prospects who want a land without slope or bedrooms with toilets in them. Inaccurate square footage, outdated descriptions, or sugarcoating ordinary features can backfire in the long run.
How to avoid this mistake
Honesty is the best policy, especially when it comes to your property. Double-check measurements, verify details, and disclose any potential issues upfront. Consider professional inspection to uncover hidden issues and provide accurate information you can confidently share with potential buyers/tenants. Don’t forget to also update your listings regularly. Have new solar-powered street lights been installed in your neighborhood? Have you installed that new water heater you mentioned? Updating these type of details make your property more appealing to prospects.
Ready to market your property the right way in 2024?
If marketing your property still feels like a big task for you, our team at Afrikmore will be more than ready to help you get your new tenant or buyer. We have one of the best marketing teams that understands the nitty-gritty of the real estate industry in Africa. From reaching your ideal customer to capturing your property in professional photos, finding the right price for your property, and promoting them vigorously, we use proven strategies to get you your dream tenant/buyer.
Contact us now to discover how we can help you market and sell your property.
