How to Choose The Best Property Marketing Company: 6 Things to Look Out For
How to Choose The Best Property Marketing Company: 6 Things to Look Out For
Are you thinking about selling your property? Whether you’re a real estate developer or a real estate agent selling commercial spaces, residential properties, or rented units, partnering with a property marketing company can make a huge difference in your success. With experience, in-depth knowledge of the industry, and digital marketing know-how, real estate marketing companies are well-suited to market your properties and get results.
However, with so many property marketing agencies and companies out there, you may have heard of property owners who wasted their money on mediocre property marketers. So, if you need help choosing the best property marketing company for your properties, this blog provides you with 6 of the most important factors to consider. Read on to find out.
6 Factors to Consider When Choosing a Property Marketing Company
Industry Experience and Digital Marketing Expertise
Look for a property marketing company with experience in the real estate industry. During your consultation, pay attention to their understanding of the real estate industry, target audience, and marketing trends. Also watch out for their understanding of the dynamics of the digital marketing industry to ensure they are up-to-date with trends like Google ranking, social media strategies, etc.
Their Promise
One of the easiest ways to spot a mediocre property marketing company is to ask them for their promise. Are they promising millions of leads annually without even understanding your traffic and views? Are they making promises on certain stages of the customer journey with no consideration for the others? Top of the Funnel (ToFU) results like views, traffic lead to Bottom of The Funnel (BoFU) results like conversion in the long run. It’s better to work with an agency that understands processes like the marketing funnel to achieve long-term goals.
Track Records
A reputable marketing company should have a track record of success over the years. Check Google for reviews or ask them for their case studies to get a glimpse of their work so far. However, if you prefer to work with newer property marketing companies due to a lower budget, you may need to skip this part and focus on other factors before choosing the best property marketing company for your needs.
Approach to Work
A successful partnership depends largely on effective collaboration and communication. Look for their values and how they operate. Do they involve you in decision-making processes? Do they report back to you periodically on progress? Some property owners still have to make their listings themselves despite paying for marketing. Others may offer only basic marketing tools like CRMs, websites, and flyers. A good property marketing company should be like an extension of your staff and a partner who shares your visions. Any lapses in how they work, communicate, and collaborate may be a potential red flag to avoid issues in the long run.
Knowledge of Local Market
Why would you work with a property marketing company in Europe when your property is in Africa? It’s important to choose a real estate marketing company with in-depth knowledge of the market as they will be more familiar with market trends, target audience preferences, and the area’s specific characteristics.
Their KPIs
KPIs are key performance indicators and are metrics with which the marketing companies track marketing performance. Watch out for companies and agencies that offer vanity metrics like the number of likes on social media posts, which may look good on paper but contribute almost nothing to increasing conversion. A good marketing company should offer useful metrics like traffic, clicks, and conversions, depending on marketing goals.
Afrikmore offers you the best marketing properties in the African real estate industry.
Our team of experienced professionals in the African real estate market provides you with up-to-date marketing strategies to achieve your goals. Handing over your properties to us goes beyond making us partners in business; it allows you peace of mind while you focus on other things that matter to you. Leave the marketing headache to us. Contact us now at xyz@gmail.com to start enjoying success.
